GOOD DESIGN SHOULD BE INNOVATIVE
GOOD DESIGN SHOULD MAKE A PRODUCT USEFUL
GOOD DESIGN IS AESTHETIC DESIGN
GOOD DESIGN WILL MAKE A PRODUCT UNDERSTANDABLE
GOOD DESIGN IS HONEST
GOOD DESIGN IS UNOBTRUSIVE
GOOD DESIGN IS LONG-LIVED
GOOD DESIGN IS CONSISTENT IN EVERY DETAIL
GOOD DESIGN IS ENVIRONMENTALLY FRIENDLY
GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE